Experience
Co-Founder & Product Builder
2018 – 2026
SchaperDaux / ShirtLess · near Berlin
- Co-founded SchaperDaux, an embroidery and printing company, and over the years built its entire digital product.
- Built a customer product catalog app with Lovable and Supabase, plus a custom CRM for deals, leads and tasks.
- Built an AI multi-agent system for daily operations (email, quotes, bookkeeping) with specialized agents, deterministic scripts and a shared knowledge base.
- Built a quote generator that read embroidery files, detected stitch count and colours and calculated prices live.
- Set up and ran more than 100 branded online shops and websites for sports clubs, associations and businesses.
- Years of B2B customer support and sales. Unfortunately, the company had to close in 2026.
Online Marketing Manager
04/2022 – 11/2023
Codefellas UG · Hamburg (remote)
- Built and maintained client websites with WordPress Elementor.
- Ran SEO and SEA and email outreach campaigns and analysed performance with Google tools.
- Owned marketing projects from start to finish and improved internal processes.
Working Student, Marketing
2020 – 2022
Adference GmbH · Lüneburg
- Created content and worked on SEO, paid ads and Amazon PPC across client projects.
Education
B.A. International Business Administration & Entrepreneurship
2018 – 2022
Leuphana University Lüneburg
- Minor in Digital Business and E-Business. Final grade 1.7.
Abitur (high-school diploma)
2015
Bertold-Brecht-Oberschule · Berlin
- Final grade 1.2.